英文:product placement (n.)
說明:亦可用 embedded marketing 來表示,但較少見。
例句:
- Product placement subtly advertises products in television shows, movies, video games and books. (置入性行銷巧妙地在電視節目、電影、電玩和書籍中為商品做廣告)
- Product placement in films and international programmes (such as US drama series) has been allowed on UK television for many years. (英國電視允許影片和國際節目 - 如美國戲劇影集 - 的置入性行銷已經好多年)