Footlong Inches Ahead of Big Mac
For years, McDonald’s has been the leader of the fast food field. It has had the most franchises, the widest international reach, and the highest profits. Now, however, Subway, the sandwich maker, has nosed ahead of the famous chain. At the end of 2010, Subway had 33,749 restaurants worldwide, whereas McDonald’s had 32, 737. This is a result of Subway’s aggressive expansion strategy. It has broken away from the pack mostly because of its determination to develop world markets. For example, it already has 199 stores in China, and expects to have more than 500 by 2015.
Even so, McDonald’s is far from an also-ran. Its revenues still make it the favourite for most analysts. With 24 billion dollars worth of sales last year to Subway’s 15 billion, it’s still too early to scratch the long-time champion from the race.
- franchise 經銷店；經銷權
- chain 連鎖店
- aggressive 積極的
- expansion strategy 擴展策略
- determination 決心
- revenue 營業收入
- analyst 分析師
Racing metaphors, especially horse racing metaphors, are a popular way of talking about business. Races are often won by inches or a nose, and competing companies are described as a pack or field. Favourites are the gamblers’ choice. An also-ran is a horse that does not come in the top three, and scratch from the race means to drop out.
- I plan to open a fast food _____________ in my neighbourhood.
- _________ is a key indicator of success.
- After the global recession, our company’s _____________ is starting to recover.
- Our _____________ involves marketing to new customers.
- Sometimes, you need to be ________ to break away from the pack.
- The Starbucks ______ was one of the great business successes of the late 90s.
- Financial ________ say the earthquake in Japan will have a severe effect on the country’s stock market.
- expansion strategy
(資料來源：British Council 英國文化協會)